About Us

Introducing SOEK® — Redesigning Modern Eyewear

Founded in 2019 by two friends, SOEK® is an Australian brand based on the Central Coast of New South Wales.

Designed and distributed from our sunny Central Coast studio, our eyewear brings together contemporary style, considered material choices and accessible prices.

Inspired by nature, our collections feature a variety of materials across different styles. Some styles feature real wooden arms, others incorporate bio-acetate containing plant-derived cellulose sourced from wood and cotton pulp, and others use frame materials made partly from castor seed oil.

Each collection has its own character, with material details available on individual product pages to help you explore what goes into your chosen frames.

All SOEK® sunglasses feature polarised UV400 lenses to help reduce reflected glare and protect against UVA and UVB rays.

Inspired by nature. Designed for everyday.