Why Choose SOEK®


SOEK was born out of a desire to create design-driven, affordable eyewear with the message of sustainability at its core. 

Our frames are thoughtfully designed with the environment in mind.  We work with the best material suppliers around the world to ensure our products are not only high quality but also leave a smaller environmental footprint. 

For us this process begins with sourcing 100% sustainable timber from FSC accredited suppliers. Each frame is thoughtfully made using a combination of recycled materials and handcrafted with environmentally friendly processes from durable hardwoods such as maple, ebony and walnut. All of the natural materials used are renewable and free from harmful or toxic elements. We also have spot checks and quality control in place to ensure SOEK® manufacturing continues to adhere to these standards. 

Our Castor Seed Sunnies are 100% plant based, eco-friendly sunglasses made from Castor Oil Seeds.  Castor Seed Plants require very little water and pesticides to grow which makes them a perfect choice for a sustainable material that also looks and feels amazing.  The materials used in our Castor Seed Sunnies are natural and renewable. 

Here at SOEK® we are constantly looking at ways we can improve on the way we do things in order to be as sustainable as possible while also doing our best to give back to help create a better world.  From our materials and factories to our packaging and our giving partner it’s a huge operation that is well worth it.  Thank you for sharing this journey with us. 

We encourage everyone to make mindful choices and hope that you have discovered something you love here! 

upside view forest

Our Giving Partner

We are very proud to partner with One Tree Planted, a non-profit organisation that focuses on global reforestation. 

One Tree Planted began in 2014 and since that time, they have planted over 92.7 million trees in more than 80 countries across the globe.  In 2022, One Tree Planted more than doubled their impact from 2021 with 52.7 million trees in the ground! 

Their reforestation partners in different parts of the world help them plant trees to restore forests after fires and floods, to create jobs, build communities and protect habitat for biodiversity. 

We have an option on our website for our customers to plant a tree for $1 when they make their payment. On top of this, SOEK® donates a percentage of sales to One Tree Planted to make a positive environmental impact, create a healthier climate, protect biodiversity and help reforestation efforts.

two men in plantation

Our Product Standards

Our sunglasses and reading glasses are designed to suit most face shapes and sizes and fitted with high quality spring-loaded hinges to ensure each pair of our lightweight shades will stretch to your face size and sit comfortably. 

With our range of colours, shades of wood and different lens tints your biggest problem will be deciding which one to choose! We also have our LITTLE SOEK® range of adventure ready sunglasses specifically designed for children.  

All of our lenses have been sent for independent testing by a NATA-Accredited Calibrations and Testing Laboratory to ensure we comply with standards worldwide. 

Our lenses are polarised and UV400 (100% UVA/UVB) and adhere to Category 3 High Protection against sun glare. This is further backed by the feedback from our customers as well as our sponsored athletes and professional fishermen who have personally tested the quality and clarity of our lenses!

sunglasses on a case at the beach